[기고]소비쿠폰 다음 전략이 필요하다

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22 λȸ Һ û ù. ħ ֹμͿ Ų " ʹ þ ̾" ϸ鼭 󱼿 ߴ. Һ λȸ̶ Ǹ ִ. ٸ þٴ ϴ. 1ϱ Һ ûڴ 4555 ü 90%. ޵ 82371 Ѵ.

ô޷ ڿڵ ڿڰ 100 ߴٴ Ƿ ظϰ 巯. 3 ϰ ִ ڿڵ ϴ. ֱ ѱȸ(Ѱ) ü 븮ġ Ƿ ǽ ڿ 500 翡 , 43.6% '3 ̳ ִ' 亯 . ϴ ֵ δ ⿵ ȭ 28.2% ȸ 17% Ÿ. һ ʿ ڿڿ һε Һ Ұ ִ.

Һ 󸶳 ȿ ؼ ǰ кϴ. ѱ߿(KDI) 2020 ڷγ19 ҵ ñ 糭 ޿ ű Һ â ȿ 26.1~36.1% мߴ. 糭 Һ ִ 36.1% 4 25 100 ޾Ҵ ߰ Һ 40 ȴٴ ̴. Ư ֱ ݸ ô޷ 忡 Һ ü ũ ߰ Һ ɼ ũ. 踦 뷮 Ĵ '' ϴ Ҹ ִ. Ȱȭ ޼ϱ ؼ Ǯ  ʰ ֵ Һ ʿϴ. Ư ִ ڿڵ ο Һ ʿϰ, ο ü Һ پ ؾ Ѵ.

ٸ ȸ Һ ȿ ΰ ϴ ̴. ΰ ϸ ϴ ݾ׺ ξ ū Һ ȿ ִٴ ν ¼ȿ ߴ. ̹ Һ Һ ȿ ϴٰ ص ȿ ϱ ƴ. ΰ Һ ĳġ 'ȸ ߹' ȸ ߹ ִ .

ȸ ٺ 꿡 Ͼ ϰ 꿡 ϴ. 赵 ־ Һ ְ Ȱȭ ִ. ׸ŭ ߿ϴٴ ̴. ֱ Ʈ ￡ 츮 Ϻ, Ը ڸ ϰ Ÿƴ. ̴. , ü ٽ Һ ̴.

ϴ Һа .

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