Industry Pain Points and SAP S/4HANA Benefits for Sales, Marketing, Commerce, and Service Management

The role of the sales representative has become increasingly challenging. Today, customers are more demanding than ever and expect a more personal approach to service. In addition, they want the most up-to-date information related to their orders and delivery timelines at any point in time. Their expectations that sales representatives will share information with them, listen to their feedback, and involve them in the order fulfillment process create the following challenges for sales representatives: Lack of real-time data: Real-time data is necessary for managers to make more efficient order fulfillment decisions. Lack of advanced analytics: Lack of advanced analytics hinders the creation of a holistic view of the supply chain processes. Insufficient integration: Better integration of the various components of the supply chain is necessary to identify risks and issues more quickly (e.g., stock shortages). Need to collaborate with customers: Enterprises need to collaborate with their customers to improve and personalize the customer experience and thus drive growth. SAP S/4HANA can support today’s key challenges in sales. Its capabilities offer an internal sales representative a c...