"Poled, a national parenting brand for every moment of childcare"

Independent research firm 'ValueFinder' reportOverseas expansion gathers pacewith tailwinds from government low-birth-rate policies 등록 2026-10-26 오전 8:45:23 수정 2026-10-26 오전 8:45:23 가 가 [Edaily Reporter Kwon Oh Seok] Independent research firm ValueFinder published a company report on ‘Poled’ on the 26th, saying, ‘Built on a portfolio of No.1 brands by category, Poled has secured a leading position in a baby product industry that keeps growing despite low birth rate concerns, and its overseas expansion is gaining momentum on the back of its success in Japan.’ Benefits from the government‘s expanding childcare support policies were also cited as a positive factor. No investment rating or target price was provided. Spun off from a Hyundai Motor in-house venture in 2019 and listed on KOSDAQ in 2026, Poled specialises in developing and manufacturing baby products. Adding UPANG (bottle sterilizer/dryer) and IVG (Korea/Japan distributor of Baby Brezza) through M&A to its own brands airluv (ventilated seat) and SAFETY (car seat), it has built a portfolio of brands ranked No.1 in market share by category. On a 1H26 basis, revenue breaks down into Poled 51.7%, IVG 27.9%, UPANG 20.1% and ...